Scalp Serum
Scalp Reset Shampoo
Dry Shampoo
Best Sellers Bundle
Weekly Reset Duo
Root Touch Up
Strand Plumping Styling Cream
Root Reset Duo
3-in-1 Leave-In Conditioner
Air Dry Cream
Wash Day Essentials
Frizz-Fighting Trio
Home & Away Dry Shampoo Bundle
Volumizing Shampoo & Conditioner
Jumbo Volumizing Shampoo & Conditioner
Volumizing Starter Bundle
Major Volume Bundle
Volume Rescue Trio
Hydrating Shampoo & Conditioner
Whipped Repair Treatment Mask
Hydrating Starter Bundle
Hydration Heroes
Travel-Sized Volume Duo
Travel-Sized Hydrating Duo
Divi's Discovery Set
NEW!
Best Sellers
Serums & Treatments
Shampoos & Conditioners
Styling
Bundles
Travel
Merch & Accessories
NEW!
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Rated 4.4 out of 5 stars839 ReviewsRated 4.4 out of 5 stars839 Reviews$42Between-wash days never felt so clean.
Best Sellers
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Rated 4.6 out of 5 stars8,408 ReviewsRated 4.6 out of 5 stars8,408 ReviewsGet Started Kit
$59
Old price $84.00Save $25$59 ($84 value)Ready to start your scalp care journey? Start here. -
Rated 4.7 out of 5 stars11 ReviewsRated 4.7 out of 5 stars11 Reviews$28.80 ($36 value)Lift away buildup, oil and hard water minerals for a squeaky-clean, balanced scalp. -
Rated 4.6 out of 5 stars12,566 ReviewsRated 4.6 out of 5 stars12,566 Reviews30ml Scalp Serum
$48
$38.40 ($48 value)30-day supply of our best-selling Scalp Serum. -
Rated 4.5 out of 5 stars9,352 ReviewsRated 4.5 out of 5 stars9,352 ReviewsBest Sellers Bundle
$60
Old price $76.00Save $16$60 ($76 value)The elite routine for managing oil & scalp buildup. -
Rated 4.2 out of 5 stars1,010 ReviewsRated 4.2 out of 5 stars1,010 ReviewsVolumizing Shampoo & Conditioner
$56
Old price $64.00Save $8$44.80 ($56 value)Light-as-air formulas that won’t weigh you down. -
Rated 4.6 out of 5 stars12,566 ReviewsRated 4.6 out of 5 stars12,566 Reviews100ml Scalp Serum
$136
$108.80 ($136 value)3-month supply of our best-selling Scalp Serum. -
Rated 4.4 out of 5 stars839 ReviewsRated 4.4 out of 5 stars839 ReviewsDry Shampoo
$28
$22.40 ($28 value)Between-wash days never felt so clean. -
Rated 4.7 out of 5 stars415 ReviewsRated 4.7 out of 5 stars415 Reviews$34An innovative, air-whipped treatment mask created to repair breakage-prone hair. -
Rated 4.8 out of 5 stars35 ReviewsRated 4.8 out of 5 stars35 Reviews$32Instant, high-impact volume meets long-term hair thickness with continued use. -
Rated 4.6 out of 5 stars684 ReviewsRated 4.6 out of 5 stars684 Reviews$28Detangle, hydrate & protect in one simple step. -
Rated 4.7 out of 5 stars426 ReviewsRated 4.7 out of 5 stars426 ReviewsWeekly Reset Duo
$56
Old price $70.00Save $14$56 ($70 value)Deep-cleanse, exfoliate + repair—perfect for Sunday resets.
Serums & Treatments
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Rated 4.6 out of 5 stars12,566 ReviewsRated 4.6 out of 5 stars12,566 Reviews
30ml Scalp Serum
$48
$38.40 ($48 value)30-day supply of our best-selling Scalp Serum. -
Rated 4.6 out of 5 stars12,566 ReviewsRated 4.6 out of 5 stars12,566 Reviews
100ml Scalp Serum
$136
$108.80 ($136 value)3-month supply of our best-selling Scalp Serum. -
Rated 4.7 out of 5 stars415 ReviewsRated 4.7 out of 5 stars415 Reviews$34An innovative, air-whipped treatment mask created to repair breakage-prone hair.
Shampoos & Conditioners
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Rated 4.7 out of 5 stars426 ReviewsRated 4.7 out of 5 stars426 Reviews
Weekly Reset Duo
$56
Old price $70.00Save $14$56 ($70 value)Deep-cleanse, exfoliate + repair—perfect for Sunday resets. -
Rated 4.7 out of 5 stars11 ReviewsRated 4.7 out of 5 stars11 Reviews$28.80 ($36 value)Lift away buildup, oil and hard water minerals for a squeaky-clean, balanced scalp.
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Rated 4.2 out of 5 stars1,010 ReviewsRated 4.2 out of 5 stars1,010 Reviews
Volumizing Shampoo & Conditioner
$56
Old price $64.00Save $8$44.80 ($56 value)Light-as-air formulas that won’t weigh you down. -
Rated 4.5 out of 5 stars328 ReviewsRated 4.5 out of 5 stars328 ReviewsHydrating Shampoo & Conditioner
$56
Old price $64.00Save $8$44.80 ($56 value)Wash day heroes for deep moisture, softness and shine. -
Rated 4.2 out of 5 stars1,010 ReviewsRated 4.2 out of 5 stars1,010 ReviewsJumbo Volumizing Shampoo & Conditioner
$135
Old price $150.00Save $15$108 ($135 value)Light-as-air formulas that won’t weigh you down. -
Rated 4.5 out of 5 stars158 ReviewsRated 4.5 out of 5 stars158 Reviews$32Effortless elevation for thin & fine hair types. -
Rated 4.0 out of 5 stars72 ReviewsRated 4.0 out of 5 stars72 Reviews$25.60 ($32 value)Lightweight hydration for thin & fine hair types. -
Rated 4.5 out of 5 stars158 ReviewsRated 4.5 out of 5 stars158 Reviews$60 ($75 value)Effortless elevation for thin & fine hair types. -
Rated 4.0 out of 5 stars72 ReviewsRated 4.0 out of 5 stars72 Reviews$60 ($75 value)Lightweight hydration for thin & fine hair types. -
Rated 4.6 out of 5 stars71 ReviewsRated 4.6 out of 5 stars71 Reviews$25.60 ($32 value)Adds moisture while cleansing, and balances the scalp. -
Rated 4.4 out of 5 stars75 ReviewsRated 4.4 out of 5 stars75 Reviews$25.60 ($32 value)Adds hydration, softens, detangles and protects.
Styling
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Rated 4.4 out of 5 stars839 ReviewsRated 4.4 out of 5 stars839 Reviews
Dry Shampoo
$28
$22.40 ($28 value)Between-wash days never felt so clean. -
Rated 4.8 out of 5 stars35 ReviewsRated 4.8 out of 5 stars35 Reviews$32Instant, high-impact volume meets long-term hair thickness with continued use.
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Rated 4.6 out of 5 stars684 ReviewsRated 4.6 out of 5 stars684 Reviews$28Detangle, hydrate & protect in one simple step.
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Rated 4.8 out of 5 stars78 ReviewsRated 4.8 out of 5 stars78 ReviewsAir Dry Cream
$28
$28Air Dry Cream helps you take the heat off your scalp as it smooths, shines and styles. -
Rated 4.3 out of 5 stars71 ReviewsRated 4.3 out of 5 stars71 ReviewsRoot Touch Up
$19
$19All-day cover-ups or on-the-go touch ups have never been easier (or better for your scalp!)
Bundles
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Rated 4.6 out of 5 stars8,408 ReviewsRated 4.6 out of 5 stars8,408 Reviews
Get Started Kit
$59
Old price $84.00Save $25$59 ($84 value)Ready to start your scalp care journey? Start here. -
Rated 4.5 out of 5 stars9,352 ReviewsRated 4.5 out of 5 stars9,352 Reviews
Best Sellers Bundle
$60
Old price $76.00Save $16$60 ($76 value)The elite routine for managing oil & scalp buildup. -
Rated 4.2 out of 5 stars1,010 ReviewsRated 4.2 out of 5 stars1,010 Reviews
Volumizing Shampoo & Conditioner
$56
Old price $64.00Save $8$44.80 ($56 value)Light-as-air formulas that won’t weigh you down. -
Rated 4.5 out of 5 stars9,243 ReviewsRated 4.5 out of 5 stars9,243 ReviewsVolumizing Starter Bundle
$90
Old price $112.00Save $22$90 ($112 value)Scalp health starters for flat, thinning hair in need of lift. -
Rated 4.5 out of 5 stars328 ReviewsRated 4.5 out of 5 stars328 Reviews
Hydrating Shampoo & Conditioner
$56
Old price $64.00Save $8$44.80 ($56 value)Wash day heroes for deep moisture, softness and shine. -
Rated 4.6 out of 5 stars1,189 ReviewsRated 4.6 out of 5 stars1,189 ReviewsFrizz-Fighting Trio
$72
Old price $90.00Save $18$72 ($90 value)Our 3-step shower-to-style routine designed to de-frizz, detangle and get you out the door effortlessly. -
Rated 4.6 out of 5 stars8,569 ReviewsRated 4.6 out of 5 stars8,569 ReviewsHydrating Starter Bundle
$90
Old price $112.00Save $22$90 ($112 value)Healthy scalp and hair essentials for thicker hair types. -
Rated 4.3 out of 5 stars43 ReviewsRated 4.3 out of 5 stars43 ReviewsVolume Rescue Trio
$75
Old price $92.00Save $17$75 ($92 value)For clean, touchable bounce on wash days & beyond. -
Rated 4.4 out of 5 stars58 ReviewsRated 4.4 out of 5 stars58 ReviewsWash Day Essentials
$75
Old price $92.00Save $17$75 ($92 value)Achieve effortless, silky, tangle-free volume. -
Rated 4.7 out of 5 stars426 ReviewsRated 4.7 out of 5 stars426 Reviews
Weekly Reset Duo
$56
Old price $70.00Save $14$56 ($70 value)Deep-cleanse, exfoliate + repair—perfect for Sunday resets. -
Rated 4.4 out of 5 stars839 ReviewsRated 4.4 out of 5 stars839 ReviewsHome & Away Dry Shampoo Bundle
$38
Old price $60.00Save $22$38 ($60 value)Our limited-edition trio guarantees between-wash magic everywhere life takes you. -
LIMITED-EDITION
Rated 4.6 out of 5 stars1,372 ReviewsRated 4.6 out of 5 stars1,372 ReviewsHydration Heroes
$100
Old price $124.00Save $24$100 ($124 value)Say hello to the ultimate hydrating routine for dry, damaged hair. -
Rated 4.2 out of 5 stars917 ReviewsRated 4.2 out of 5 stars917 ReviewsMajor Volume Bundle
$75
Old price $96.00Save $21$75 ($96 value)Volume, lift and bounce for your hair’s wildest dreams.
Travel
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Rated 4.2 out of 5 stars1,010 ReviewsRated 4.2 out of 5 stars1,010 ReviewsTravel-Sized Volume Duo
$20
Old price $22.00Save $2$20 ($22 value)Break up with hotel shampoo & conditioner (for good). -
Rated 4.5 out of 5 stars328 ReviewsRated 4.5 out of 5 stars328 ReviewsTravel-Sized Hydrating Duo
$20
Old price $22.00Save $2$20 ($22 value)TSA-approved wash day solution for thicker hair types. -
Rated 4.6 out of 5 stars8,518 ReviewsRated 4.6 out of 5 stars8,518 ReviewsDivi's Discovery Set
$50
Old price $81.00Save $31$50 ($81 value)Five best-selling minis for a healthy scalp routine at home or on-the-go.
Merch & Accessories
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Rated 5.0 out of 5 stars1 ReviewRated 5.0 out of 5 stars1 Review$75Encourage & Comfort -
Rated 5.0 out of 5 stars1 ReviewRated 5.0 out of 5 stars1 Review$20Create voluminous curls without breakage, frizz, or heat damage.
The Results You've Been Rooting For
With consistent daily use, our award-winning Scalp Serum is clinically shown to improve overall hair and scalp health.
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90% noticed an improvement in the look of their hair’s fullness*
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87% noticed an increase in how dense their hair looked*
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82% noticed their scalp felt less dry*
Reviews
**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
