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Thinning? Greys? Roots? NEW Root Touch Up has you covered.

Thinning? Greys? Roots? NEW Root Touch Up has you covered.

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Complete your hair care routine.

Frizz-Fighting Trio De-frizz, Detangle & Define

Travel-Sized Volume Duo For Bounce, Lift and Shine

Travel-Sized Hydrating Duo Mini Bottles, Mega Moisture

30ml Scalp Serum Revitalize + Nourish

Travel-Sized Dry Shampoo Trio Lift + Refresh

Whipped Repair Treatment Mask Repair & Strengthen

3-in-1 Leave-In Conditioner Protect + Smooth

Elevate Your Hair Routine Today

Shop Best sellers:

30ml Scalp Serum Revitalize + Nourish

Hair Vitamins Support & Nourish Hair

100ml Scalp Serum Revitalize + Nourish

The Healthy Hair Bundle Revitalize + Nourish

Hair Vitamins Trio Support & Nourish Hair

Best Sellers Bundle Revitalize + Refresh

  • 100ml Scalp Serum 100ml Scalp Serum
    100ml Scalp Serum 100ml Scalp Serum
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    4.6
    Rated 4.6 out of 5 stars
    912 Reviews
    3-month supply of our best-selling Scalp Serum.
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  • Medium Brown Medium Brown
    Medium Brown Medium Brown
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    4.1
    Rated 4.1 out of 5 stars
    57 Reviews
    All-day cover-ups or on-the-go touch ups have never been easier (or better for your scalp!)
    • Medium Brown
    • Dark Brown
    • Blonde
    • Black
    • Grey
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  • Medium Brown Medium Brown
    Medium Brown Medium Brown
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    2.0
    Rated 2.0 out of 5 stars
    1 Review

    Root Reset Duo

    $64.00 Old price $66.00 Save $2

    Revitalize with scalp-and-strand TLC then instantly style with our on-the-go cover-up in 5 shades.
    • Medium Brown
    • Dark Brown
    • Blonde
    • Black
    • Grey
    Shop Now
  • Testimonial Background
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  • Dry Shampoo Dry Shampoo
    Dry Shampoo Dry Shampoo
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    4.2
    Rated 4.2 out of 5 stars
    416 Reviews
    Between-wash days never felt so clean.
    Shop Now
  • Best Sellers Bundle Best Sellers Bundle
    Best Sellers Bundle Best Sellers Bundle
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    4.6
    Rated 4.6 out of 5 stars
    109 Reviews

    Best Sellers Bundle

    $65.00 Old price $74.00 Save $9

    The elite routine for managing oil & scalp buildup.
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  • Volumizing Shampoo & Conditioner Volumizing Shampoo & Conditioner
    Volumizing Shampoo & Conditioner Volumizing Shampoo & Conditioner
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    4.1
    Rated 4.1 out of 5 stars
    645 Reviews

    Volumizing Shampoo & Conditioner

    $60.00 Old price $64.00 Save $4

    Light-as-air formulas that won’t weigh you down.
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  • Hydrating Shampoo & Conditioner Hydrating Shampoo & Conditioner
    Hydrating Shampoo & Conditioner Hydrating Shampoo & Conditioner
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    4.2
    Rated 4.2 out of 5 stars
    100 Reviews

    Hydrating Shampoo & Conditioner

    $60.00 Old price $64.00 Save $4

    Wash day heroes for deep moisture, softness and shine.
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  • Whipped Repair Treatment Mask Whipped Repair Treatment Mask
    Whipped Repair Treatment Mask Whipped Repair Treatment Mask
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    4.6
    Rated 4.6 out of 5 stars
    371 Reviews
    An innovative, air-whipped treatment mask created to repair breakage-prone hair.
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  • Air Dry Cream Air Dry Cream
    Air Dry Cream Air Dry Cream
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    4.6
    Rated 4.6 out of 5 stars
    51 Reviews
    NEW! Air Dry Cream helps you take the heat off your scalp as it smooths, shines and styles.
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  • Hair Vitamins Hair Vitamins
    Hair Vitamins Hair Vitamins
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    4.6
    Rated 4.6 out of 5 stars
    500 Reviews
    Unlock your healthiest hair from the inside out.
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  • Volumizing Starter Bundle Volumizing Starter Bundle
    Volumizing Starter Bundle Volumizing Starter Bundle
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    4.2
    Rated 4.2 out of 5 stars
    156 Reviews

    Volumizing Starter Bundle

    $100.00 Old price $112.00 Save $12

    Scalp health starters for flat, thinning hair in need of lift.
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  • 3-in-1 Leave-In Conditioner 3-in-1 Leave-In Conditioner
    3-in-1 Leave-In Conditioner 3-in-1 Leave-In Conditioner
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    4.4
    Rated 4.4 out of 5 stars
    414 Reviews
    Detangle, hydrate & protect in one simple step.
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  • Frizz-Fighting Trio Frizz-Fighting Trio
    Frizz-Fighting Trio Frizz-Fighting Trio
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    5.0
    Rated 5.0 out of 5 stars
    5 Reviews

    Frizz-Fighting Trio

    $78.00 Old price $88.00 Save $10

    Our 3-step shower-to-style routine designed to de-frizz, detangle and get you out the door effortlessly.
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  • Hydrating Starter Bundle Hydrating Starter Bundle
    Hydrating Starter Bundle Hydrating Starter Bundle
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    4.4
    Rated 4.4 out of 5 stars
    11 Reviews

    Hydrating Starter Bundle

    $100.00 Old price $112.00 Save $12

    Healthy scalp and hair essentials for thicker hair types.
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  • Home & Away Dry Shampoo Bundle Home & Away Dry Shampoo Bundle
    Home & Away Dry Shampoo Bundle Home & Away Dry Shampoo Bundle
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    3.7
    Rated 3.7 out of 5 stars
    3 Reviews
    Our limited-edition trio guarantees between-wash magic everywhere life takes you.
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  • 30ml Scalp Serum 30ml Scalp Serum
    30ml Scalp Serum 30ml Scalp Serum
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    4.5
    Rated 4.5 out of 5 stars
    8,458 Reviews
    30-day supply of our best-selling Scalp Serum.
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  • Travel-Sized Dry Shampoo Trio Travel-Sized Dry Shampoo Trio
    Travel-Sized Dry Shampoo Trio Travel-Sized Dry Shampoo Trio
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    4.8
    Rated 4.8 out of 5 stars
    4 Reviews
    Staying on-the-go between wash days never felt so clean.
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  • The Healthy Hair Bundle The Healthy Hair Bundle
    The Healthy Hair Bundle The Healthy Hair Bundle
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    4.7
    Rated 4.7 out of 5 stars
    388 Reviews

    The Healthy Hair Bundle

    $110.00 Old price $116.00 Save $6

    Got healthy hair goals? Hair Vitamins & Scalp Serum are better together.
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  • Wash Day Essentials Wash Day Essentials
    Wash Day Essentials Wash Day Essentials
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    4.4
    Rated 4.4 out of 5 stars
    58 Reviews

    Wash Day Essentials

    $80.00 Old price $90.00 Save $10

    Achieve effortless, silky, tangle-free volume.
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  • Volume Rescue Trio Volume Rescue Trio
    Volume Rescue Trio Volume Rescue Trio
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    4.3
    Rated 4.3 out of 5 stars
    48 Reviews

    Volume Rescue Trio

    $80.00 Old price $90.00 Save $10

    For clean, touchable bounce on wash days & beyond.
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  • Hair Vitamins Trio Hair Vitamins Trio
    Hair Vitamins Trio Hair Vitamins Trio
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    4.8
    Rated 4.8 out of 5 stars
    153 Reviews
    3-month supply of Divi’s Hair Vitamins.
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  • Travel-Sized Dry Shampoo Travel-Sized Dry Shampoo
    Travel-Sized Dry Shampoo Travel-Sized Dry Shampoo
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    5.0
    Rated 5.0 out of 5 stars
    1 Review
    A dry shampoo like no other, now available in a travel-ready size.
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  • Travel-Sized Volume Duo Travel-Sized Volume Duo
    Travel-Sized Volume Duo Travel-Sized Volume Duo
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    4.2
    Rated 4.2 out of 5 stars
    72 Reviews

    Travel-Sized Volume Duo

    $20.00 Old price $22.00 Save $2

    Break up with hotel shampoo & conditioner (for good).
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  • Travel-Sized Hydrating Duo Travel-Sized Hydrating Duo
    Travel-Sized Hydrating Duo Travel-Sized Hydrating Duo
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    4.9
    Rated 4.9 out of 5 stars
    13 Reviews

    Travel-Sized Hydrating Duo

    $20.00 Old price $22.00 Save $2

    TSA-approved wash day solution for thicker hair types.
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  • Volumizing Shampoo Volumizing Shampoo
    Volumizing Shampoo Volumizing Shampoo
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    4.2
    Rated 4.2 out of 5 stars
    117 Reviews
    Effortless elevation for thin & fine hair types.
    Shop Now
  • Volumizing Conditioner Volumizing Conditioner
    Volumizing Conditioner Volumizing Conditioner
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    4.2
    Rated 4.2 out of 5 stars
    33 Reviews
    Lightweight hydration for thin & fine hair types.
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  • Hydrating Shampoo Hydrating Shampoo
    Hydrating Shampoo Hydrating Shampoo
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    4.6
    Rated 4.6 out of 5 stars
    52 Reviews
    Adds moisture while cleansing, and balances the scalp.
    Shop Now
  • Hydrating Conditioner Hydrating Conditioner
    Hydrating Conditioner Hydrating Conditioner
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    4.6
    Rated 4.6 out of 5 stars
    37 Reviews
    Adds hydration, softens, detangles and protects.
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  • Microfiber Hair Towel Microfiber Hair Towel
    Microfiber Hair Towel Microfiber Hair Towel
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    4.8
    Rated 4.8 out of 5 stars
    25 Reviews
    Shop Now
  • Divi Scrunchies Divi Scrunchies
    Divi Scrunchies Divi Scrunchies
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    4.6
    Rated 4.6 out of 5 stars
    83 Reviews
    Shop Now
  • Divi Crewneck girl wearing divi crewneck in field
    Divi Crewneck girl wearing divi crewneck in field
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    4.7
    Rated 4.7 out of 5 stars
    99 Reviews
    Shop Now
  • Rooting For You Crewneck Rooting For You Crewneck
    Rooting For You Crewneck Rooting For You Crewneck
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    5.0
    Rated 5.0 out of 5 stars
    2 Reviews
    Encourage & Comfort
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  • Kitsch x Divi Claw Clip Kitsch x Divi Claw Clip
    Kitsch x Divi Claw Clip Kitsch x Divi Claw Clip
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    5.0
    Rated 5.0 out of 5 stars
    1 Review
    Effortlessly twist and clip your hair up with an all-day hold.
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  • Kitsch x Divi Heatless Curling Set Kitsch x Divi Heatless Curling Set
    Kitsch x Divi Heatless Curling Set Kitsch x Divi Heatless Curling Set
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    5.0
    Rated 5.0 out of 5 stars
    2 Reviews
    Create voluminous curls without breakage, frizz, or heat damage.
    Shop Now
  • Kitsch x Divi Heatless Hair Bundle Kitsch x Divi Heatless Hair Bundle
    Kitsch x Divi Heatless Hair Bundle Kitsch x Divi Heatless Hair Bundle
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    5.0
    Rated 5.0 out of 5 stars
    3 Reviews

    Kitsch x Divi Heatless Hair Bundle

    $29.00 Old price $32.00 Save $3

    Happy, healthy, styled hair starts with our Divi x Kitsch Heatless Hair Bundle.
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The Results You've Been Rooting For

With consistent daily use, our award-winning Scalp Serum is clinically shown to improve overall hair and scalp health.
  • 90% noticed an improvement in the look of their hair’s fullness*
  • 87% noticed an increase in how dense their hair looked*
  • 82% noticed their scalp felt less dry*
Shop Scalp Serum

Reviews

**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.