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Complete your hair care routine.

Microfiber Hair Towel

Divi Scrunchies

30ml Scalp Serum Save 20%

Travel-Sized Volume Duo

3-in-1 Leave-In Conditioner Save 20%

Microfiber Hair Towel

Divi Scrunchies

30ml Scalp Serum Save 20%

Travel-Sized Volume Duo

Elevate Your Hair Routine Today

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Best Sellers Bundle

Volume Rescue Trio

30ml Scalp Serum Save 20%

Hair Vitamins Save 20%

100ml Scalp Serum Save 20%

The Healthy Hair Bundle Save 20%

Hair Vitamins Trio Save 20%

Original Shampoo & Conditioner

Original Shampoo Save 20%

Original Conditioner

Best Sellers Bundle

Volume Rescue Trio

30ml Scalp Serum Save 20%

Hair Vitamins Save 20%

Real Customers, Real Reviews

To shed light on scalp health & hair loss awareness, we brought together 9 Divi customers from across the country to share their stories and Divi go-to’s.

No more icky buildup.
I had a big issue with residue and product buildup. Once I started using the daily serum, it felt like my scalp could breathe again.”  

- Hanna, 34

Strong hairlines don’t run in my family.
“I started stealing my wife’s Scalp Serum. Eventually, the results were so good that she bought me my own supply.”

- Austin, 27

I didn’t think it would work for me.
“Dry Shampoos normally don’t work with my hair texture. Divi’s keeps my hair fresh without messing up the integrity of my braids.”

- Airess, 31

If you have fine or thin hair, look no further.
“I honestly can’t explain it, but the Volumizing Shampoo & Conditioner gives my hair a little boost at the root. It doesn’t weigh my fine hair down at all.”

- Tori, 32

Doesn’t weigh my hair down.
“As someone who has naturally fine hair, it can be hard to find products that don’t weigh my hair down. The 3-in-1 Leave-In Conditioner moisturizes while maintaining body and lift.”

- Megan, 33

I’ve tried so many products…
I can vouch that Divi works. I'm just a regular mom. I have two kids. I’m not an influencer that's trying something one time and calling it a day. Like, no, it works. If you stick to it, it's gonna change your life."

- Jacelys, 34

Most Dry Shampoos have so many toxins.
“After going through cancer treatment, I was hesitant about Dry Shampoo because of the toxic ingredients. The fact that Divi was able to accomplish a product without benzene, butane and propane is incredible.”

- Keelin, 27

Everybody needs Divi.
I started applying Divi’s Scalp Serum daily 3 months postpartum with my second. Not even a month later, I noticed I wasn’t experiencing as much shedding as I did in my first pregnancy.”

- Jasmine, 30

The Dry Shampoo is a daily staple.
“If you’re a mom with a toddler, it’s your best friend. It smells good, it’s light, and it doesn’t leave a bunch of buildup on my scalp.”

- Kaylee, 35

No more icky buildup.
I had a big issue with residue and product buildup. Once I started using the daily serum, it felt like my scalp could breathe again.”  

- Hanna, 34

Strong hairlines don’t run in my family.
“I started stealing my wife’s Scalp Serum. Eventually, the results were so good that she bought me my own supply.”

- Austin, 27

Scalp Serum by the Numbers

90%

noticed an improvement in the look of fullness of their hair*

87%

noticed an increase in how dense their hair looked*

82%

noticed their scalp felt less dry*

*Results from a user self-assessment questionnaire in an independent study over 12 weeks of daily use. Results may vary.

As Seen In

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Did you know you can subscribe to have your favorite Divi products delivered right to your doorstep? Stocking your shelf has never been easier.

Subscription benefits:

20% Off Your First Month, 10% Off After That

Free Shipping Forever

Surprise Perks & Special Offers

Guaranteed Delivery During Sell-Outs

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Subscribe & Save

Did you know you can subscribe to have your favorite Divi products delivered right to your doorstep? Stocking your shelf has never been easier.

Subscription benefits:

20% Off Your First Month, 10% Off After That

Free Shipping Forever

Surprise Perks & Special Offers

Guaranteed Delivery During Sell-Outs

Pause, Skip or Cancel Anytime

1 / 3

Subscribe & Save

Did you know you can subscribe to have your favorite Divi products delivered right to your doorstep? Stocking your shelf has never been easier.

Subscription benefits:

20% Off Your First Month, 10% Off After That

Free Shipping Forever

Surprise Perks & Special Offers

Guaranteed Delivery During Sell-Outs

Pause, Skip or Cancel Anytime

1 / 3

Subscribe & Save

Did you know you can subscribe to have your favorite Divi products delivered right to your doorstep? Stocking your shelf has never been easier.

Subscription benefits:

20% Off Your First Month, 10% Off After That

Free Shipping Forever

Surprise Perks & Special Offers

Guaranteed Delivery During Sell-Outs

Pause, Skip or Cancel Anytime

1 / 3

Subscribe & Save

Did you know you can subscribe to have your favorite Divi products delivered right to your doorstep? Stocking your shelf has never been easier.

Subscription benefits:

20% Off Your First Month, 10% Off After That

Free Shipping Forever

Surprise Perks & Special Offers

Guaranteed Delivery During Sell-Outs

Pause, Skip or Cancel Anytime

1 / 3

Our Ingredient Selection Process

An inside look at our uncompromising standards.

  • Research

    Identify the problem and possible solutions.
    From hair thinning to oil buildup, every Divi product is created to solve a problem or answer a question. Once we identify our customers’ concerns, we undergo extensive research to uncover possible biological solutions to create products that work with your body’s natural functions.

    Explore the functional capabilities of ingredients.
    We formulate our products with multi-functional ingredients to deliver a multi-targeted approach for maximum consumer benefits.

  • Data Support & Substantiation

    Pursue ingredients that are backed by science.
    We review research materials and regularly meet with industry specialists to analyze experimental findings and clinical results of ingredient data before incorporating them into our products.

  • Regulation

    Monitor the ever-changing regulations.
    We make sure our ingredients are compliant with the current cosmetic U.S. regulations to create safe and clean products.

    Honor our “Clean at Divi” initiative.
    We proudly formulate products with ingredients that are vegan, cruelty-free and ethically sourced.

Reviews

Over 17,000+ 5-Star Reviews
4.5
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4.5 out of 5 stars 22298 total reviews
4.5 out of 5 stars Based on 22298 reviews
Site Reviews
Product Reviews
Danielle A.
Verified Buyer
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LOVE!!!🥰
Absolutely loving these products so far! My hair feels less frizzy after a wash and I can’t wait to continue using it and seeing more of a difference.
Product Reviewed: Dani's Whipped Bundle - Volumizing
11/20/24
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Lauren C.
Verified Buyer
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Love the product but not the shipping
The products are great and work well but they were covered in product when I received the package in the mail. The containers weren’t cracked or anything but seemed like the tops weren’t on tight enough which called some spillage. Other than that
Product Reviewed: Dani's Whipped Bundle - Hydrating
11/20/24
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Lori H.
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Simply Fabuliciously DiviLiciously Amazing !!!
I’ve never used a root touch up as Simply Fabulicious as the Simply Fabuliciously DiviLicious Root Touch Up!!! I used the blonde 4H06 and it was so easy to apply and the transformation of my roots to blonde was nothing short of Simply Fabulicious!!!
Product Reviewed: Root Touch-Up
11/20/24
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Lori H.
Verified Buyer
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These Simply Fabuliciously DiviLicious scrunchies
These Simply Fabuliciously DiviLicious scrunchies are the most Simply Fabulicious scrunchie I’ve ever used! I need them in every color has they don’t damage my hair and perfect size for ponytails!
Product Reviewed: Divi Scrunchies
11/20/24
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Lori H.
Verified Buyer
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I’ve been using this ever
I’ve been using this ever since it became available and it’s the most Simply Fabuliciously DiviLicious dry shampoo I’ve ever used! I use it to have more volume and it smells Simply Fabuliciously Amazing!
Product Reviewed: Dry Shampoo
11/20/24
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Lori H.
Verified Buyer
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Ever since the Simply Fabuliciously
Ever since the Simply Fabuliciously DiviLicious hair vitamins were available I’ve taken them. I noticed after 30 days my hair was growing so much faster that I even had to get my hair color touched up more often!
Product Reviewed: Hair Vitamins
11/20/24
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Lori H.
Verified Buyer
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Simply Fabuliciously DiviLicious!
I’ve been using the Simply Fabuliciously DiviLicious hair serum for over 3 years. I no longer have hair breakage from coloring my hair and have continued new hair growth! I also can confidently use clip in hair extensions without the worry of any damage
Product Reviewed: 30ml Scalp Serum
11/20/24
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Delaney D.
Verified Buyer
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Amazing
It smells amazing and makes my hair tingle making me feel like something is working. The branding is aesthetic. The bottle pumps out a decent amount of shampoo which I love.
Product Reviewed: Dani's Whipped Bundle - Hydrating
11/20/24
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Taylor H.
Verified Reviewer
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Amazing scalp health products!
I have a lot of thin hair and have been using this product since it came out. I have also tried the shampoo/cond set made for thin hair which gives more of a lighter feel with more volume. I lean towards the Original a little more where I feel it hydrates
Product Reviewed: Hydrating Shampoo & Conditioner
11/20/24
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Lana J.
Verified Buyer
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Feels like a dream
It is milky and light weight, but effective. Twist cap and lock setting. Beautiful packaging
Product Reviewed: 3-in-1 Leave-In Conditioner
11/20/24
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